Place
keywords in the meta information
To
enable users to find your site using a search engine, place
keywords in the meta-information of your web pages. Search
engines use keywords to identify the topics of web pages.
Ask users what methods they would use to find a site such as
yours, and particularly what keywords they would use to
search with. You can elicit this information in your early
users analysis, or you can informally elicit it at any point
during the development process.
Announce your site on relevant news groups and bulletin
boards
Internet
news groups are a great way to reach a targeted audience.
Many web users read news groups, and there is no fee for
sharing information. Your news group notice should read as a
pointer to information of interest rather than as an ad. Be
sure to follow the etiquette and rules of the group.
Advertise on major sites
Some
sites for web searches, such as Yahoo and Netscape, provide
a way for you to advertise your site. Large numbers of web
users visit these search engines, and you can reach some of
these people with an ad. These sites charge fees to place
ads, so this suggestion applies mainly to commercial sites.
Advertise through other media, such as magazines, radio and
television
You
can also attract users to your site by advertising in other
media. Radio, TV, billboards, and store signs all provide
ways to advertise your site.